I stopped for a pee

Driving back to London on Sunday I stopped for a pee at a BP petrol station but it could have just as easily been any other petrol retailer. There were signs telling me about the quality of the coffee in their Wild Bean cafe, their freshly baked croissants and lots of other wonderful things on offer. But when I walked in to the loos they were ugly, dirty and generally not fit for the purpose; in fact they were disgusting. So why doesn't one of the petrol companies recognise that a real point of difference, which might make you choose their brand and feel pretty good about them, would be well kept, fresh, inviting loos with baby changing facilities and who knows even shower facilities.