Today Facebook confirmed the launch of Facebook Places - Until now, Facebook knew who you were, what you are doing and when you did it. Now they add an even richer dimension–where you are–that completes the picture. Facebook Places enables members to share where they are and who they are with, find people near them and discover new places of interest. So if you travel to town and are craving tapas, you can see where your friends have “checked in” and what they thought about the experience. The leading web strategy consultancy Altimeter group, think there are three game-changing elements to Facebook Places:
- A new dimension to the online experience. By introducing location awareness to Facebook, the company has added a critical layer to the online experience–who, what, when, and now where you and your friends are. In doing so, it has brought the online experience one step closer to the way people interact in the real world.
- Scale. By adding location to its massive user base (500 million strong and counting), Facebook has thrust location awareness squarely into the mainstream.
- A user-curated “Place Page.” Once a user has checked in to a particular venue, Facebook will populate a Place Page that includes the activity stream of everyone who’s visited. This is a window not only into user opinion, but actual behavior. It’s similar to walking by a busy restaurant; visitors immediately see which locations are popular, and which are not.
This is going to be big and incredibly useful for businesses looking at CRM and their customers' real time activity
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