'Geo-fencing' What??!

Another marketing term for you - 'Geo-fencing'. What is it and do I need it?

Well Geo-fencing allows you to dynamically create a zone around a specific area such as a shop and when a potential customer (who has registered with you) enters that zone - 500 metres from the store for example, he will receive a message on his mobile device such as an SMS or email.

So one can immediately start to see the promotional benefits of Geo-fencing. Not convinced? Well North Face have just started using it around all their stores in the States and this ClickZ article tells you more about what they've been saying to their customers and whether it's working