When BBH created their ground breaking TV commercial for Levis back in the mid-80's, the world was a very different place. This commercial not only set BBH on the road to success, it also made Levis the default jeans for a generation. But in 2010 BBH have lost the Levis account and from all accounts they are an agency struggling with the world of advertising where everything has gone social. Why am I writing about this? Because Levis seem to have got the hang of it much better than their old agency. Levi's brought in rock band Nada Surf to perform live via the company's Facebook page on Oct. 23 and picked up around 45,000 "Likers" in the process. To push the branded content event, Levi's purchased Facebook.com ads leading into last weekend, while the copy encouraged viewers to hit the "Like" button in order to watch the concert. Move over Nick Kamen.
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