Philip Beeching

advertising and marketing

Wednesday, 3 November 2010

Rise of social commerce

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Philip Beeching: I've had some success as an entrepreneur and although no self-respecting business person likes to admit it, luck plays a huge part in that success. I was lucky enough to be around when the technology revolution came along which transformed advertising and I was also lucky enough to meet some talented people who wanted to work with me. I sold two businesses - an ad agency, Beechwood and a digital agency, beech2 before the dotcom crash of 2001 to Chicago-based private equity group GTCR. I bought it back in 2005, merged it with another agency and created Libertine. I then sold my interest in that business to the management and retired. I've met some wonderful clients along the way who have become lifelong friends. I now enjoy painting my watercolours as I travel around the world.