Facebook drives Holiday shoppers

In the States Facebook is being used to drive more and more shoppers in to purchases with retailers using Facebook offers. Social Commerce as it has come to be known is growing fast - here are some good examples from the US:

Etsy (http://www.etsy.com/gifts) – Sign in with Facebook and get gift suggestions for friends based on their Likes. No need to register for an Etsy account or play the guessing game with presents this season.

eBay (http://groupgifts.ebay.com/) – Pitch in on gifts for friends with eBay’s Group Gifts and get gift suggestions for friends based on their likes and interests.

Amazon (http://www.amazon.com/) – Sign into Amazon and link your Facebook account to get gift suggestions for all friends.

Kaboodle (http://www.kaboodle.com) – Sign into the site with Facebook and find friends’ wish lists with products from various websites.

Barnes & Noble (http://www.barnesandnoble.com/) Barnes & Noble has received more likes on its products than any other retail site in the past month.

TheFind.com (http://www.thefind.com/): The website recently launched an iPhone app (http://bit.ly/dQkQoH) integrated with Facebook that shoppers can use to search for products, find nearby stores with the products in stock, get coupons, and share with friends.

ModCloth (http://www.facebook.com/ModStylists?ref=ts): Online retailer Modcloth created a See Saw contest app in November ago asking fans to pick a dress of their choice and how they would style it, utilizing an Outfitter app from Polyvore that shared outfits with friends. Modcloth increased its fan base by 25% due to the contest.

HauteLook (http://www.facebook.com/hautelook): Luxe online clothier HauteLook launched last week a sample sales through Facebook in conjunction with Carol’s Daughter and BCBG, enabling purchases from a fan’s news feed. HauteLook has 3.5 million members but says its most engaged shoppers are its 60k Facebook fans.