Philip Beeching

advertising and marketing

Wednesday, 30 March 2011

Here's the CEO of Y&R sounding very sage about digital but ultimately offering nothing better than tired old ad man's platitudes.

Philip Beeching: I've had some success as an entrepreneur and although no self-respecting business person likes to admit it, luck plays a huge part in that success. I was lucky enough to be around when the technology revolution came along which transformed advertising and I was also lucky enough to meet some talented people who wanted to work with me. I sold two businesses - an ad agency, Beechwood and a digital agency, beech2 before the dotcom crash of 2001 to Chicago-based private equity group GTCR. I bought it back in 2005, merged it with another agency and created Libertine. I then sold my interest in that business to the management and retired. I've met some wonderful clients along the way who have become lifelong friends. I now enjoy painting my watercolours as I travel around the world.