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My brother, Mark Beeching opened the Digital Content New Front (DCNF) 2011 in NYC yesterday. In his opening address he said,
"Today's landscape is media of mass participation and of overwhelming opportunity for brand content that partners with its audience. Audiences are our new executive producers. The NewFront is all about working together to seize and shape just some of those exciting opportunities," said Mark who is Worldwide Chief Creative Officer, Digitas and concieved the DCNF in 2007.
The New Front brings together clients with leading content creators, distributors and talent in a dialogue on unique digital programming opportunities. It's the digital version of the TV networks Up Fronts where they preview new shows to advertisers.
Yesterday's NewFront was attended by the world's most prominent and respected business leaders, innovators, provocateurs, thinkers and doers across technology, entertainment, media and content, including:
Ashton Kutcher, Actor and Co-Founder of Katalyst
Demi Moore, Actress/Director/Producer
Tyra Banks, Chairwoman and CEO, Bankable
Beth Comstock, Chief Marketing Officer & SVP, General Electric
Kevin Jonas, Musician, Actor
Robert Kyncl, Vice President, TV and Film, Google
Jane Pratt, Editor in Chief, xojane.com
?uestlove, Musician and Social Media Protagonist
Pattie Sellers, Editor at Large, Fortune, and Co-chair, Fortune Most Powerful Women Summit
Tori Spelling, Actress, Producer
Susan Sobbott, President, American Express OPEN
See more here
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