This webinar is about the excellent report from Altimeter on the proliferation of social media, how it's affecting brands and the different ways they are coping (or not) with using it. It also includes some good case studies and new research on Facebook, which helps you understand why it's going to get such a huge valuation when it IPO's later this year.
Altimeter Webinar: A Strategy for Managing Social Media Proliferation, with Jeremiah Owyang from Altimeter Group on Vimeo.

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