I've seen the future and it's called the Digital Content New Front (DCNF). I've been to many conferences but never one quite like this where I genuinely felt I was at the cutting edge of our industry. How to explain it? A very large room full of some of Americas biggest movers and shakers in the entertainment industry, along with the leading techie innovators and big brand marketers. A potent cocktail, where the stars who ranged from Martha Stewart to Seth Green (Dr Evil's son) quite literally pitch their online ideas to the brand owners and the techie guys talk about how they can make it happen. This coming together of talent at the DCNF recognises a world where your television and computer will soon be one and the same thing. I could literally feel the sense of excitement in the room as people began to understand some of the new and exciting opportunities that were being set before them. Recognition has to go to my brother, Mark Beeching - the innovator behind this conference - in identifying the direction our business is moving. I am going to write a lot more about this extraordinary day when I am back in the UK next week.
No comments:
Post a Comment