I was talking to an old friend of mine this week, Julian Stubbs who has been in the ad industry for 20 years plus and we discovered that we've independently come to the same conclusion - there is another way to run an international ad agency. Why not act as a hub for talent to bring together the right people for the right job? It's a way of working which has been used to great effect in film, publishing and software development. Talent eager to un-tether and work collaboratively with the best from around the world on projects that interest and excite them. And of course what makes this all very possible is technology and it's only going to become easier with future advancements in video conferencing and other key communications tools. So your physical footprint is much smaller and the offices you need in major cities around the world is all geared to being the best meeting facility possible, rather than housing permanent staff and admin people. It's then all about your database of talent and creating a bespoke team around the client, whether that be an expert on social media, or branding, or gifted writers and designers.
It's food for thought.
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