I was chatting to a friend of mine, Christine Beardsell, at the weekend who is creative director of The Third Act, part of Digitas and quite simply one of the brightest people I know in the digital space. We were talking about the phenomenal success of Groupon and the recent launch of Facebook Places. She has an ability to see how innovations on the web can be applied commercially and gave me the perfect example of combining these two properties. Imagine you are registered with Facebook Places and Groupon (trust me, just about everyone will be soon) and you walked in to HMV. Those people can be identified in-store and sent an offer to their mobile which is immediate and only relevant to those people in the store. Just as with all Groupon offers it could require a minimum number of people to take up the offer before it became valid but imagine it could make somewhere like Top Shop an interesting place on Saturday afternoon. I often find it takes an example like this before you get how a new technology is going to have a very real impact.
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