In an attempt to repair their tarnished image and demonstrate they are not just a bunch of greedy, money-grabbing, over-bonused bunch of bankers, Goldman Sachs have launched a new ad campaign through Y&R. It attempts to demonstrate they contribute to the American economy, creating jobs and prosperity for all. The first advert has focused on Goldman's role in in funding a renewable energy company's plan to to build wind turbines. It ties up with a new website, 'Prosperity is everyone's business'. Will it be successful and convince a highly sceptical public? Very, very unlikely. But then the real audience for this campaign are governments, regulatory bodies and other financial institutions - or am I being cynical?
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