There's a growing trend in coming up with ways of finding out who is truly influential online, one which is measured by more than simply page impressions and unique visitors. Probably the one getting the most credibility at the moment is Klout. The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score. It's going to be a growing trend as we see brands trying to identify who they really want to reach.
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