A blog about social networking and digital influence
A blog about social networking and digital influence
advertising and marketing
171 posts from the restored archive.
Last week I became a young, female beauty blogger (which is quite clever for a middle-aged man) - within a week I had 350,000 followers on my Pinterest account, 150,000 followers on my Instagram account and 185,000 Twitt…
Read articleReallyRee I'm a rubbish blogger! There I've said it and I know it's true because I haven't blogged anything since the end of the World Cup and if you are a really serious blogger, you are posting 3 or 4 times a day, as w…
Read articleSo despite all the naysayers and the doom and the gloom, it's all going rather well in Brazil (apart from possibly last night's game against Mexico). 1. The stadia all look truly magnificent and finished! And certainly a…
Read articleA new Brazilian TV commercial welcoming England to Brazil. Roughly translated: They invented football......... and they've won nothing since 1966. Harsh but fair!
Read articleBrazil is under the microscope and with the World Cup only days away, here are a few things that really annoy me about all the UK media coverage. I've been going to Brazil regularly for over twenty years and I speak reas…
Read articleIt used to be easy: it's 2003 and you're Gucci so you go hire the services of Mario Testino, book a couple of the world's top supermodels, take an edgy and somewhat risque photo and plaster this single image everywhere -…
Read articleIf I think back to all the advice I've had from 'professionals' over the last twenty years the worst has to have come from financial advisers - in every guise - it has quite simply been appalling: biased, ignorant an…
Read articleWe've all Googled ourselves and looked at the results but increasingly how we appear online has an impact on our personal lives and careers. Whether you are being looked up by a prospective romantic partner (apparently …
Read articleThere are many reasons why people start their own businesses but often one needs that little push to get you to make a leap of faith in to the unknown. And it is an unknown because however much you think you know what it…
Read articleFacebook shares launched in May at $38 dollars, today they stand at $17 with many analysts predicting they will fall lower but I will be buying Facebook shares this morning and here are my reasons. 1. Falling TV audience…
Read articleWhen my business partner, John Wood and I were building up our top 20 ad agency Beechwood in the 90's (which we sold in 2001 to Chicago based private equity group GTCR ), we had three rules about new clients: they had t…
Read articleA lifetime in advertising has brought quite a few bizarre meetings and the odd surreal day but probably my strangest one happened in 1994 when I ended up going on a business trip to Bogota in Colombia. I was running my …
Read articleI first started work on the HMV advertising account in 1982, little knowing that I would go on to handle this piece of business for over 25 years and in that time work with six marketing directors and four managing direc…
Read articleI thought it would be interesting to put down what I believe makes a great 'suit' - that's an advertising account handler to the uninitiated. After 30 years of being one and having mentored quite a few young suits to go …
Read articleBack in the mid-80's when there were no computers on desks, when PA's typed everything on golf ball typewriters (no one else had keyboard skills) and when if you needed to phone the office urgently you had to find a phon…
Read articleGoogle has changed its algorithms in an attempt to outwit 'content farms'. Not sure what they are or indeed how Google algorithms work? Then take a look at this excellent NY Times article and it will all become clear.
Read articleToday, Coca-Cola announced a live event that it will be holding in London on March 22. Teaming up with the band Maroon 5, they will sponsor and most certainly “fuel” a 24 hour composition in which a global audience will …
Read articleHere is the new tv commercial from Groupon competitor, LivingSocial.
Read articleThere's a growing trend in coming up with ways of finding out who is truly influential online, one which is measured by more than simply page impressions and unique visitors. Probably the one getting the most credibility…
Read articleI'm just back from Brazil and I was interested to note that Facebook is starting to get far more traction there. Orkut www.orkut.com, which is Google's big social success story, has until now been the dominant social net…
Read articleFacebook Turns Friend Activity Into New Ad Format
Read articleIf you need proof of how fast this space is changing, here it is. Today is the 2nd Annual Community Manager Appreciation Day. Real life events are being held in New York, San Francisco and Boston (I don't know of any in …
Read articleThis is an interesting article in ClickZ about increasing regulation related to sponsored Tweets and blogposts U.K. Regulators Clamp Down on Sponsored Tweets | ClickZ
Read articleAnother good presentation from Altimeter Group Altimeter Report: Social Marketing Analytics View more documents from Jeremiah Owyang .
Read articleA really good presentation from Jeremiah Owyang The 8 Success Criteria For Facebook Page Marketing View more documents from Jeremiah Owyang .
Read articlePublic Enemy coined the phrase “don’t believe the hype” in their seminal rap song, but in the case of 50 cent’s (also known as Curtis Jackson) influential tweets, seeing is believing. Vocalizing to his 3.8 million Twitte…
Read articleThis is in Beta:
Read articleAre people going to start cutting their ties with subscription TV as they start to access the programming they want through broadband internet TV? This is the hot media topic and it's pretty remarkable how fast viewing h…
Read article1. People will start using Facebook for live video broadcasting 2. Video based advertising will become predominant on the web 3. Brands will increasingly realise that they can design the audience they want to reach onlin…
Read articleIn the States Facebook is being used to drive more and more shoppers in to purchases with retailers using Facebook offers. Social Commerce as it has come to be known is growing fast - here are some good examples from the…
Read articleFacebook has unveiled their latest redesign in which users can see some substantial changes being made to their profile. An emphasis is now placed on images, and what individual users have in common with each other such …
Read articleI've been writing about Groupon for over a year and pointing out the simple genius of this idea and how effective it was for small to medium sized businesses, so when it came out yesterday that Google were in discussions…
Read articleGeorge W. Bush appeared on Facebook today for a live streaming interview with billionaire Facebook Founder, Mark Zuckerberg. With Facebook Live is the opportunity for users around the world to react and post comments ins…
Read articleThe world wide web went live, on Tim Berners-Lee's physical desktop in Geneva, Switzerland , in December 1990. It consisted of one Web site and one browser , which happened to be on the same computer . The simple setup d…
Read articleI often struggle to explain the seismic shifts which are taking place in our business - I get a lot of blank faces looking back at me. Now I have come across an excellent article on Forbes.com which I think captures wond…
Read articleI've come across a number of brands recently who are jumping in to Facebook and Twitter to simply 'tick the box', There is no real thought in what they're trying to achieve or what their objectives are, beyond simply bei…
Read articleThe inexorable march of Facebook seems to continue apace with their announcement today that they are to invest $450m in a new data centre facility in North Carolina as the social networking site strives to offer quicker …
Read articleI wrote about Facebook Places a little while ago but now they are starting to get serious with it with the launch of a service that allows businesses to offer users deep discounts through its smartphone application. User…
Read article(click to enlarge) A recent report released by ExactTarget and CoTweet found two primary reasons why consumers ‘like’ brands on Facebook: for discounts and as a ’social badge.’ Nearly 40% of Facebook users become fans to…
Read articleWhen BBH created their ground breaking TV commercial for Levis back in the mid-80's, the world was a very different place. This commercial not only set BBH on the road to success, it also made Levis the default jeans for…
Read articleIs the Facebook 'Like' button the most powerful tool on the web? Only introduced back in March and synd icated to other site s in April, Facebook had served a billion like buttons within 24 hours. Why is it so powerful? …
Read articleWhen A.A. Gill the celebrated television and restaurant critic writes about Mad Men, he sings its praises but he always adds that of course it's not really a huge success and is only watched by the enlightened few. But o…
Read articleI went to see the movie The Social Network last night - it's the movie about Mark Zuckerberg, the founder of Facebook and the world's youngest billionaire. It's a fascinating movie and well worth seeing. I think it captu…
Read articleI think this is going to be big. Bing (Microsoft's search engine and rival to Google) has done an exclusive tie-up with Facebook, so that when you search it will take your social data in to consideration and your profile…
Read articleAnother marketing term for you - 'Geo-fencing'. What is it and do I need it? Well Geo-fencing allows you to dynamically create a zone around a specific area such as a shop and when a potential customer (who has registere…
Read articleA blog about social networking and digital influence
Read articleI thought this was interesting and another indication of how the power has shifted to the consumer through the ability to communicate through social networks and of course the ubiquitous Facebook. Gap , the global clothi…
Read articleImagine being able to search across every TV channel, every app and the entire web simultaneously. Imagine switching seamlessly between the web and TV or having both on screen at the same time. Well you can stop imaginin…
Read articleAn article in this week's Economist tells us that advertising on television is on the increase, even in such sophisticated markets as the States. It's a big surprise - WPP for example forecast a fall in TV spend in the U…
Read articleDo you get the feeling that advances in technology are moving so fast that you just can't keep up? Well I get the feeling most marketing departments do. "What should we be doing on Facebook? What should we be putting out…
Read articleIn an attempt to repair their tarnished image and demonstrate they are not just a bunch of greedy, money-grabbing, over-bonused bunch of bankers, Goldman Sachs have launched a new ad campaign through Y&R . It attempts to…
Read articleJESS3 / The State of The Internet from JESS3 on Vimeo .
Read articleI was over in Dublin yesterday visiting Irish Distillers (home of Jameson Whiskey) and by the time I got from the airport to their offices I was feeling pretty down in the dumps - the taxi driver was full of doom and glo…
Read articleIn an interview with Techcruch , Facebook founder Mark Zuckerberg said they are planning to increase their focus on mobile phones as a platform for growth. They will work closely with a wide range of partners to embed Fa…
Read articleCongratulations to my brother, Mark Beeching, Chief Creative Officer at Digitas ( http://www.digitas.com ) who has been honored as the Agency Innovator 2010 by The Internationalist magazine. The honor recognizes his uniq…
Read articleI read this article in FT.com about the photonic chip this morning and was just blown away by it. I thought computers were pretty fast already - simply consider how quickly Google comes back with search findings but this…
Read articleI've found out a bit more about the Twitter Video ad which was released this week - see my previous blog to watch it. It got more than 1 million views on its first day, was made in-house and cost $3000 to make. I still t…
Read articleTwitter want to be Facebook and they don't want you wandering off anywhere else apart from Twitter - to try and make this happen they have a new multimedia design, which will be rolled out in coming weeks. The design is …
Read articleWhat never ceases to amaze me is how whole industries seem to pop up almost overnight around internet trends. The latest I've become aware of is a swathe of companies who help brands (including agencies on behalf of clie…
Read articleWarren Buffett is one of my heroes. He is humble, wise, witty, generous, charming, the world's greatest investor and the world's richest man (well always bumping around in the top 3). If you ever needed an antidote to th…
Read articleA blog about social networking and digital influence
Read articleI was chatting to a friend of mine, Christine Beardsell , at the weekend who is creative director of The Third Act , part of Digitas and quite simply one of the brightest people I know in the digital space. We were talki…
Read articleI was talking to an old friend of mine this week, Julian Stubbs who has been in the ad industry for 20 years plus and we discovered that we've independently come to the same conclusion - there is another way to run an in…
Read articleI've written about Groupon before - the online discount voucher company with a twist. You register for the deal of the day but it's only when the required minimum number of people register that you get sent your voucher.…
Read articleToday Facebook confirmed the launch of Facebook Places - Until now, Facebook knew who you were, what you are doing and when you did it. Now they add an even richer dimension-where you are-that completes the picture. Face…
Read articleThe more Internet scientists find out about us, the better they can build a business. That used to end with personalization, but now it’s about who we touch, and whether we matter more than Kim Kardashian. “What’s import…
Read articleOne of my favourite business books is Good to Great by Jim Collins, www. jimcollins.com and I'm just re-reading it. He looks in detail over a five year period at what turns good companies in to truly great companies. And…
Read articleI'm reading Open Leadership a great book by social web guru, Charlene Li . I read her last book Groundswell which won a lot of acclaim. 'Be open, be transparent, be authentic' are the current leadership mantras - but com…
Read articleDriving back to London on Sunday I stopped for a pee at a BP petrol station but it could have just as easily been any other petrol retailer. There were signs telling me about the quality of the coffee in their Wild Bean …
Read article"Community' - I've heard that word 416 times this week, ok not really, I wasn't counting but I've heard it a lot. Every brand wants a community. But can every brand have a community and can you be successful without one?…
Read articleI thought I'd write a bit more about the Digital Content New Front conference which I attended last week and give links to some of the speakers and their projects. The conference is designed to bring together content cre…
Read articleI've seen the future and it's called the Digital Content New Front (DCNF). I've been to many conferences but never one quite like this where I genuinely felt I was at the cutting edge of our industry. How to explain it? …
Read articleI'm in New York for the New Front digital conference. The 'Digital Content New Front' is the premier event centred on the state of digital content bringing together content creators, distributors, talent (including Lisa …
Read articleWhy buy a new dishwasher on my own when I could buy one with fifty other people, or a hundred or a thousand? Or that new Range Rover I've been thinking about buying - why not find fifty other people who are in the market…
Read articleI've had my iPad since they launched in the States a couple of months ago and I've been simply stunned by the gushing unchecked admiration it has received in the press. A double page spread in last week's Sunday Times fo…
Read articleA friend of mine recently wrote the letter below. It resulted in an immediate call from Bernard Arnault's PA and the CEO of LVMH Sweden greeting him when he took the defunct bag back in to the Stockholm store. I think it…
Read articleI attended The Walpole Luxury Forum 2010. The Americas' yesterday. It had a particularly interesting line up of speakers and although many had felt the chill wind of the recession running through their businesses, there …
Read articleI read an article in Saturday's FT how judging the success of a TV series in America has become so much more than simply measuring how many people watch a particular programme. How about all the other ways an audience ca…
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